What is included

Six retainers, one fee, and nothing left over for your own people.

An agency sells you technical SEO, then local, then content, then reputation, then digital PR, and each one arrives with its own report and its own account manager. We do all of it, because a board row does not move unless all of it happens. You get one fee, one team and one number that tells you whether it worked.

Everything underneath the board.

Included · traditional search

SEO and technical

Keyword and ranking tracking, beside the AI answers rather than in a separate report
Crawling, indexation and site structure
Schema and structured data on the pages that need it
Internal linking and page speed where it affects discovery
Crawler access checked monthly for the six engine bots
Technical fixes handed over as a pull request where you have a developer

Included · AI answers

AEO and GEO

Forty buyer conversations, three turns each, six engines, five samples
The verbatim sentence each engine uses about you
The competitor sentence that beat it
Which sources each engine quoted to build the answer
Factual errors flagged when an engine states something untrue about you
Survival measured per row and across the board

Included · local discovery

Local and profiles

Business profile, categories and service areas
Location pages and local buyer questions
Directory and listing accuracy across the sources engines quote
Near me and voice phrased questions measured in the board
Multi location handled as separate question sets, not averaged

Included · off your site

Sources and authority

The map of which sources your category's engines actually quote
Corrections to directories and roundups that have you wrong
Inclusion outreach where the evidence says it will work
Replies on forums and threads, posted by a named person, never a tool
Outreach chased twice, then recorded as declined rather than left open

Included · trust

Reputation

Included · the work itself

Content and publishing

Pages, comparisons, specification tables and FAQs
Written from your brand knowledge in your voice, not generic copy
Published to your site, or handed over if we have no access
Refreshed when a model change or a competitor move makes it stale
Verified afterwards, because a page the engines cannot read did not ship

Why it is one fee rather than six

Why it is one fee rather than six.

How it usually works

Six separate engagements, six invoices, six reports, and six people each able to show you that their own number went up.

Nobody is accountable for whether a buyer actually hears your name, because no single number spans all six. The SEO report shows rankings improved. The reputation report shows review score improved. The content report shows pages published. And the enquiries did not change.

When you ask why, each one points at the others.

How this works

One fee, one team, and one number that spans all of it: whether a buyer still hears your name by the third question.

Every one of those six disciplines exists here only because a board row will not move without it. Technical work makes you readable. Local makes you findable in a city. Reputation decides your adjectives. Sources decide whether you appear at all.

If the board does not move, there is nowhere to hide, and that is the point.

One thing we will not charge you for. An llms.txt file. We will put one in place because it takes ten minutes and costs nothing, but no major provider uses it in production and Google has said it does not support it, so it will never appear on an invoice and we will never claim it moved anything. If an agency has quoted you for one, ask them which engine reads it.

What this fee does not cover

What this fee does not cover.

Published here rather than discovered in month two. If you want any of it we will quote it separately so you always know what you are paying for.

Not included, on purpose

Advertising spend and campaign management. Different discipline, different buyer, and bundling it hides what each one is doing.
Conversion rate testing and funnel work. Valuable, but a different product with a different measurement.
Website rebuilds and redesigns. We work with the site you have, and if it genuinely cannot be worked with we will say so rather than sell around it.
Crisis PR, legal takedowns and adversarial reputation work. Monitoring and responses are included. Anything adversarial is quoted on its own.
Social media management. We monitor what the engines quote from social sources. We do not run your accounts.
Guaranteed rankings, citations or leads. Nobody controls these, and anybody offering a guarantee is selling something they cannot deliver.

See what all of it adds up to on one board.

A free AI visibility snapshot on your own questions, measured across six engines and yours to keep either way.