The shortlist is drawn before anyone calls the partner.
A finance director with a transfer pricing problem does not ring three firms. They describe the problem to an assistant, ask what the exposure is, and ask who handles this kind of work. The firms named at that third question get the call. Broad coverage of every service line is exactly what stops a firm being named, because depth is what an engine can quote.
- See the exact sentence six AI engines return about your business today.
- See which competitor is recommended instead of you, and in whose words.
- See the page, listing or review that caused it, and what would change it.
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Example rows from an illustrative professional services board.
Yours will carry your own services, your own competitors and your own market, but the shape is the same everywhere we have measured in this sector.
Answer Board · B2B software category
Survival 1.3 of 3
Illustrative
BUYER CONVERSATION
firms that handle transfer pricing disputes
Lost
0.0 / 3
Not named. Two global firms are, plus one boutique with a single detailed article.
what does a transfer pricing audit cost
Lost
1.0 / 3
No page on the site addresses cost at all, so the answer quotes a competitor’s guide.
transfer pricing specialist or big four
Contested
0.0 / 3
“also offers transfer pricing” · named fifth in a list, nothing to distinguish it
advisors for an intercompany pricing review
1.4 / 3
“advises on intercompany matters” · no sector or deal size, so the decision turn goes elsewhere
who wrote the guide on the new safe harbour rules
Named as the source of the guide itself and carried through all three turns
Illustrative board built from a real question set. Not a client’s data.
It is almost never the website.
REASON 01
Breadth is the thing holding you back
A page that lists fourteen service lines gives an engine nothing to attach you to. The firms getting named are the ones that went deep on one practice, which is exactly what the transfer pricing record on this site shows.
REASON 02
Partner expertise is trapped in PDFs
Decades of genuine knowledge sits in client memos, conference decks and gated whitepapers. None of it is readable, so the answer describes the firm from its homepage boilerplate.
Being cited and being named are different events
Your domain can be the source an answer is built from while your firm is never mentioned by name in the text. Those are two separate things and most firms never find out which one they are getting.
Most of these sources are not your website.
These are the source types the engines quote most in this sector. Working only on your own site means working on about twenty percent of the problem.
Technical guides from rival firms
One detailed guide on a narrow topic is frequently the single source an engine builds its whole answer from. This is the most winnable row in professional services.
Professional body and regulator listings
Trusted heavily on trust questions. They confirm you exist, what you are registered for and since when.
Legal and financial news coverage
Commentary quotes are durable. A partner named once in a trade publication keeps getting quoted back for years.
Your own practice pages
Valuable only when they go deep on one thing. A page listing fourteen service lines gives an engine nothing to attach your name to.
One fee. Six workstreams. One log.
An agency sells these as five retainers with five reports and leaves the hard half undone. The full list is here, and there is one fee for all of it.
The measurement
The diagnosis
The work itself
The approval queue
The verification
The work log
The Answer Board
Shown with a sample account.
The records closest to this sector.
Every figure carries the dates it was measured over and a plain statement of what it does not prove. Every figure carries its dates, its source and what it does not prove.
The questions this sector always asks.
They do not need to. We draft from a recorded conversation and a document pack, they edit and approve. The transfer pricing engagement on this site ran that way, and the first article was being cited as a source three days after it went live.
No. Nothing client specific goes into published work unless the client has agreed in writing. Most of what moves a board is general technical knowledge, not case detail.
Narrower than feels comfortable. Eighty prompts were reviewed on the transfer pricing engagement and then set aside for one practice. The depth is what got the firm named.
Then you have the hard part done. Ranking and being named in an answer are related but not the same, and we measure them separately so you can see which one you actually have.
This is the wrong fit if you need leads inside thirty days, if you want a guarantee of first place, if nobody on your side can approve work within a week, or if you are shopping purely on price against a thirty dollar monitoring tool. We will say so in the first reply and point you somewhere better.
See what AI tells your
buyers about you.
Add up to five questions your buyers ask, or leave them blank and we will suggest questions from your website for you to confirm. We ask each one in six engines, follow it three turns deep, capture the sentence each engine uses about you and name who is recommended instead.
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- If we think you are the wrong fit, we say so in the first reply.
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