Compare
Thirteen questions worth asking any vendor, including us.
This is not a list of our features dressed up as a comparison. These are the questions that actually separate the options in this market, and some of our answers will not be what you want to hear. Take the list to every company you are speaking to. If one of them cannot answer question twelve, that tells you more than any demo will.
The question to ask
ThirdTurn
A monitoring tool
A traditional agency
Doing it in house
Can I see the exact sentence the AI used about us?
Yes, verbatim, per engine, per turn
A score or a mention count
Sometimes, manually
Only if you check by hand
What does it say when the buyer asks a follow up?
Measured. Three turns, every row
Not measured
Not measured
Not measured
Is my competitor’s phrase shown next to mine?
Yes, on every row
Competitor scores, not phrases
Rarely
No
Are the engines kept separate or averaged together?
Always separate, never blended
Usually blended into one score
Varies
N/A
Does every number come with a confidence range?
Yes, and movement only counts when ranges separate
Rarely
No
No
Who does the writing, the fixes and the outreach?
We do, with your approval
You do
They do
You do
Is the SEO, local and technical work included or billed on top?
Included in one fee
Not offered
Usually separate retainers
Your own time
Are my Google rankings tracked beside my AI answers?
Yes, on the same board
Separate tool
Separate report
Separate tool
Is published content kept current, or left to decay?
Refreshed when a model change or competitor move makes it stale
N/A
Usually left
Usually left
Do I approve before anything publishes in my name?
Always, without exception
N/A
Varies
N/A
Can I see what was done and exactly what it moved?
The work log, dated, with before and after
N/A
A monthly report
If you log it
Can the question set be changed to flatter the result?
No. Versioned, dated, changes need your written agreement
Often editable at will
Often editable at will
Yes
If a model update causes a drop, will I be told?
Marked on the chart, never smoothed out
Usually not explained
Usually not noticed
Usually not noticed
What you are left holding
A board that moves, and the record of why
Numbers, and a to do list
A report, and their word for it
Good intentions and no time
The honest part
When we are the wrong choice.
A comparison page where the author wins every row is worth nothing. Here is where you should buy something else, and we will tell you this on a call rather than take the money.
Buy a monitoring tool instead if
- You have a capable marketing team with time, and you only need the measurement. A good tracker at ninety nine dollars a month is a bargain next to our fee.
- You want to watch a hundred brands or a whole category rather than fix your own position.
- Your budget is under about fifty thousand rupees a month. We would rather say so than sell you a scope too thin to move anything.
- You need data into your own dashboards through an API. Several tools do that well and we do not.
We are the wrong fit if
- You need leads inside thirty days. This takes a quarter before movement is reliable, and anyone promising faster is guessing.
- Nobody on your side can approve work within about a week. Where nobody approves, nothing publishes and the board does not move.
- You want a guarantee of first place. Nobody controls that and we will not pretend to.
- You mainly want ads, conversion testing or a new website. All real work, none of it ours.
We are probably right for you if
- Your sale is considered rather than impulsive, and a buyer researches before they ever contact you.
- You are losing deals you never knew existed, because the shortlist was written before anyone reached your website.
- You already pay an agency for search work and cannot tell what it is producing.
- You would rather be told a month was flat than be shown a chart that always goes up.
Check our answers
Every claim in that table is explained somewhere.
The sampling design, the survival metric with its numerator and denominator, when a change counts as movement, how model updates are marked, and a published list of the things this measurement cannot prove. It is all on the methodology page, including the parts that are inconvenient for us.