Insights
How AI search decides who to recommend.
Practical articles from the work: what the engines actually quote, why a business gets dropped at the third question, and the changes that move the answer. Written by the people doing the work, with the evidence attached.
What we write about
Four subjects, one question: why did the engine pick them?
AI answers
How engines choose
What makes an engine name one business and not another, turn by turn.
Sources
What the engines read
Directories, roundups, forums and reviews: the sources that shape the sentence about you.
Search and AI
Google and the assistants
Where traditional search and AI answers help each other, and where they do not.
Measurement
Proving what moved
How to tell real movement from noise, and why a flat month should be reported as flat.
The first articles are being written now.
Until they are published, the fastest way to see how this works is on your own market.