Compare ·ThirdTurn vs Semrush
ThirdTurn vs Semrush.
Semrush sells an AI Visibility Toolkit from $99 a month, and bundles it with its SEO tools from $199 a month. Your team runs it. ThirdTurn is a managed service, built on our own platform, quoted in writing for your market, where our team does the work.
Facts about Semrush taken from its own public pages on 19 October 2026.
Where Semrush is the better buy.
- Your team already lives in Semrush and has time to act on what it shows. Adding its AI toolkit costs a fraction of our fee and keeps everything in one tool.
- You want keyword rankings, backlinks and traffic research as well. That is what Semrush is built for, and we do not sell it.
- You want prompts checked every day. Semrush tracks prompts daily; we measure monthly, and fortnightly or weekly on priority conversations at higher plans.
- You want to watch many websites or many brands at once. Their plans cover several websites; we measure your own position in depth.
Three things you can check.
A tool tells you. We do the work.
Semrush gives your team scores, reports and recommendations. We write the pages, fix what blocks engines, work on listings, reviews and the sources AI quotes, and nothing publishes without your approval.
We follow the conversation to the decision
Semrush tracks visibility prompt by prompt. We ask three questions in a row, as a buyer does, and show the turn where you drop out and the source that caused it.
Promises in writing
A refund of the rest of the quarter if you stop after month one, flat months reported as flat, and the work log as the invoice.
The details.
ThirdTurn
Semrush
A managed service on our own platform
Software: an SEO suite with an AI Visibility Toolkit
Quoted in writing after a free snapshot. Billed quarterly, with the rest of the quarter refunded if you stop after month one
AI Visibility Toolkit $99 a month with 25 tracked prompts. SEO and AI bundles: Starter $199 with 50 prompts, Pro+ $299 with 100 prompts, Advanced custom. Extra brand domains $99 each a month
Follows the buyer past the first question
Yes. Three questions in a row, every conversation, to the decision
Not stated on their pages; prompts are tracked one at a time
Six on every plan, kept separate: ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI
Prompt tracking on platforms including ChatGPT and Google AI Mode
How often
Monthly on every plan, fortnightly or weekly on priority conversations at higher plans
Daily prompt tracking
Who does the work
Our team: pages, technical fixes, local profiles, reviews and the sources AI quotes
Your team, using Semrush’s reports and recommendations
Trial and refund
A free snapshot first. Stop after month one and the rest of the quarter is refunded
A free Semrush plan exists; the AI Visibility Toolkit has no free trial. Refund policy on their pricing page
Sources: semrush.com/pricing and the Semrush knowledge base article on the AI Visibility Toolkit, checked 19 October 2026.
Who should choose which.
Choose Semrush if you already have an SEO team that wants AI visibility numbers inside the tool it uses every day. Choose ThirdTurn if nobody on your side has the time to act on those numbers, you sell something buyers research before contacting anyone, and you want to know where in the conversation you lose them. Keeping both is a reasonable choice.