Who is behind this

Built from the work.
Designed for what search is becoming.

ThirdTurn brings search strategy, AI visibility measurement and practical execution together in one accountable service. The product is new. The experience behind the work comes from years of helping businesses in these sectors improve how they are found, understood and chosen, and it is the reason we can put three promises in writing.

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Why we are called ThirdTurn

The third question is where the business is won.

Every buyer conversation with an AI assistant has three turns. Who does this. Are they any good. Which one should I go with. Being named in the first answer feels like winning, but the third answer is the one that decides who gets the call. We named the company after that moment, because it is the one we measure, and the one we do the work to win.
Why it exists

It started with a loss nobody could explain.

A good business with a good product was losing work to competitors it knew it could beat on specification and on price. Nothing in its analytics explained it. Rankings were fine. Traffic was fine. The enquiries had simply stopped arriving.

The answer was in a conversation nobody had thought to look at. A buyer asks an assistant who makes what they need. Three names come back. The buyer asks a follow up question, and one of those three quietly drops out of the answer because of a forum thread from two years ago and a missing page. Nobody at that company ever saw it happen, and there was nothing in any tool they owned that would have shown it to them.

Every platform in this market measures the first question. Almost none of them measure what happens at the second and the third, which is where the loss actually occurs. That gap is the entire reason this product exists.

Measuring it honestly is slower and more expensive than running a one shot query and printing a score. It is also the only version worth paying for, so that is the version we built.

How we work

Three things we will not do.

Publish in your name without you

Every page, correction and reply waits in a queue for your approval. Nothing goes out under your brand until somebody on your side presses the button, and a reply to a forum or a review is posted by a person from their own account, never by a tool.

Bury a flat month

When a month produces no movement we say so in the report rather than finding a metric that happened to rise. Two flat months in a row and we recommend you stop, in writing, because the alternative is taking money for work that is not landing.

Show you a case study that does not fit

Every case record on this site is work our team delivered. If we have not done work in your sector we will tell you that, instead of showing you a case study you would assume was relevant.

The founder

Amit Arora

Founder · Chandigarh, India

He has spent his career building technology and running marketing work for companies that sell considered, high value things, the kind where a buyer researches for weeks before anyone picks up a phone. ThirdTurn came out of watching good businesses lose work to an answer they never saw and could not argue with.

The company behind it is Requisite Technologies Pvt. Ltd., registered in India and working with clients across manufacturing, healthcare, professional services, real estate, consumer brands and the public sector. If you write to him, he replies.

Start with your own questions

The quickest way to judge us is not to read about us.

Send five buying questions from your market. We run them across the engines, show you the sentence each returns today, and name who is being recommended instead of you. No charge, and you keep it whether you buy or not.