Pricing scoped to your market.
We do not publish a rate card, because a single clinic and a manufacturer selling into four countries are not the same job. Tell us about yours and your written proposal arrives within one working day, with every item listed and nothing hidden for month two.
Step one · free
AI visibility snapshot
Free
Up to five of your buyers’ questions, asked in six AI engines and followed three turns deep. Yours to keep.
Step two · twenty minutes
A demo on your market
A real board, how a row gets won, and what we would look at first in your category.
Step three · in writing
Your proposal
1 day
The plans
One business, one market
- Forty buyer conversations, six engines, three turns, measured every month
- All six workstreams under one fee: AI answers, SEO and technical, content, local, sources and reputation
- The monthly report, and the work log as the invoice
- A named account lead and a monthly call
Scale
Competitive categories, or up to three markets
- More conversations, agreed with you per account
- Monthly measurement, with fortnightly checks on your priority conversations
- All six workstreams at a higher monthly volume
- A fortnightly call
Enterprise
Several brands, sites or regions
- Question sets per brand, site or region, never averaged together
- Weekly checks on your priority conversations
- Approval chains for your teams
- A dedicated strategist
Every plan is billed quarterly, never annually. Nothing publishes in your name without your approval, and the three promises below apply. The six things that change the price are listed underneath, so nothing in your proposal comes as a surprise.
Founding twenty · open now
The first twenty accounts keep their price for twenty four months, and go to the front of the queue when we build their sector’s question library. In return, and only with your written agreement, we publish your board movement as a named case study once there is movement worth publishing. The cap is twenty because onboarding takes real days and we would rather run out of places than run out of attention.
Six things change what this costs.
The work genuinely differs, so a single published figure would be wrong for most people reading it. These are the only six variables, and your written proposal shows how each one applies to you.
Number of conversations
Forty is standard. A category with more distinct buying questions needs more rows, and more rows is more measurement and more work.
Measurement frequency
Monthly is standard. Weekly on your top twenty costs more, because cost scales directly with sampling and we will never quietly reduce it to protect margin.
Locations and sites
A clinic group with four locations is four sets of local questions. Separate sites or domains are separate boards.
Content volume
How many pages, corrections and replies a month. Set in the agreement so nobody argues about it later.
Markets and languages
Each market is measured separately, because engines answer differently by region and blending them would hide the thing you need.
Sector depth
Where we already run boards, setup is three days and costs less. A sector we build from scratch takes about twelve, and we tell you which you are before you sign.
Stop after month one. Get the rest of your quarter back.
PROMISE ONE
Stop after month one, and keep everything
The rest of the quarter is refunded, and the board, the descriptions, the source map and everything written for you stay yours. You risk one month.
We will tell you when it is flat, and when to stop
Any month where movement sits inside the measurement noise is reported as flat, in writing, with the numbers. If two months in a row come back flat we will recommend you stop, before you have to ask. We would rather lose the fee than keep it quietly.
The work log is the invoice
Every action is dated with its measurement attached, so you can check what you paid for against what actually happened. If the work agreed for a month did not ship, that month is credited. No explanation required from you.
What this fee does not cover.
Published here rather than discovered in month two. If you want any of it we will quote it separately so you always know what you are paying for.
Not included, on purpose
- Advertising spend and campaign management. We do not touch ad budgets. Different discipline, different buyer, and bundling it hides what each one is doing.
- Conversion rate testing and funnel work. Valuable, but it is a diferent product with a different measurement and we will not pretend othefrwise.
- Website rebuilds and redesigns. We work with the site you have. If it genuinely cannot be worked with, we will tell you that instead of selling around it.
- Crisis PR, legal takedowns and heavy reputation work. Review monitoring and responses are included. Anything adversarial is quoted on its own.
- Guaranteed rankings, citations or leads. Nobody controls these, and anybody offering a guarantee is selling you something they cannot deliver.
See your own snapshot before you see a contract.
A free AI visibility snapshot on your own buyer questions, measured across six engines. No card, no call required, and yours to keep whether you buy or not.